Deciding between Android and iOS app development for startups is a critical choice that can significantly impact your app’s success, customer attraction, revenue generation, and overall brand image. It’s crucial to understand the advantages of opting for one platform over the other.

The third quarter of 2022, the global revenue from the Apple App Store had surged to $21.2 billion, surpassing Google Play’s $10.4 billion, despite Google Play holding a majority (70.96%) of the global mobile operating system market share.

For startups, these revenue figures underscore the potential value and long-term advantages associated with choosing iOS app development. Even beyond revenue considerations, opting for iOS ensures superior user data and privacy security, an elevated user experience, increased revenue potential, and the delivery of high-quality applications.

The financial constraints faced by mobile app startups may initially appear as a hindrance when deciding on a profit-oriented operating system with promising outcomes. However, it’s essential to recognize that this budgetary consideration shouldn’t impede your choice of iOS app development, as understanding the possible gains for business growth can outweigh these perceived obstacles.

iOS App Development Benefits

Better User Experience

Developing an iOS mobile application natively contributes to crafting a memorable and exceptionally user-friendly experience within your app. To facilitate this process, Apple provides comprehensive Dos and Don’ts for UI design, aiding designers in ensuring heightened quality and performance.

The closed ecosystem and the distinctive software development kit empower an iOS app to stand out in terms of UI/UX design and functionality. This enables startups to create a straightforward yet appealing user interface, ultimately enhancing the overall user experience of the application.

Enhanced Security

iOS stands out as a more secure operating system compared to Android, particularly in safeguarding user data and privacy. This heightened security is attributed to Apple’s comprehensive platform security guidelines, which are designed to protect every iOS app from unauthorized access, viruses, malware, data leaks, and man-in-the-middle attacks (MITM). The key factor contributing to this security is the closed ecosystem of iOS, as opposed to the open-source nature of Android.

When submitting an app to the Apple Store, the curators rigorously assess its UI/UX design and security protocols, identifying and addressing any potential flaws that could pose security threats to the app or compromise the OS’s security. This scrutiny necessitates ensuring that your application meets all security requirements before its launch.

iOS app security encompasses various aspects, including Data Protection through encryption, secure boot mechanisms (incorporating both hardware and software), malware protection, robust operating system kernels, application sandboxing for safeguarding user data, cloud storage security, and a dedicated AES engine for enhanced encryption and decryption.

The platform provides multiple robust security and testing tools like TestFlight, accessible upon the creation of an Apple Developer Program account, which comes at a reasonable and worthwhile annual fee of $99. Opting for iOS app development makes the process of ensuring enhanced application security considerably more straightforward.

Main Point: Mobile app startups can ensure top-notch and dependable security for their apps with iOS, all while cutting costs.

Increased Earnings

As highlighted earlier, the global revenue for the Apple App Store reached $21.2 billion in the third quarter of 2022, surpassing the Google Play Store’s $10.4 billion.

How does iOS manage to generate such substantial revenue, considering its share in the global mobile operating market is only 28.43%?

Answer:Apple’s ability to generate substantial revenue on iOS is attributed to its target user base, which tends to be more inclined toward spending on in-app purchases and subscriptions. In 2021, spending on subscription apps from the Apple App Store reached $6 billion, surpassing the $2.5 billion spent on apps from the Google Play Store. Furthermore, consumer spending on iOS mobile apps is projected to reach $161 billion by 2026.

Aligning your mobile app startup with such a lucrative platform proves to be a strategic choice for both business growth and budget considerations.

Key Insight: Opting for iOS app development increases the likelihood of mobile app startups generating significant revenue compared to Android.

Devoted Customer Base

The loyalty of iOS users towards Apple products stems from the strong security measures and user experience offered by Apple devices. According to a Statista Global Consumer Survey, 92% of iOS users express satisfaction with the brand, with 48% confirming their loyalty by expressing their unwillingness to switch brands. Leveraging this loyalty can help mobile app startups expand their user base and enhance revenue.

Additionally, considering the Net Promoter Score (NPS) of iOS provides insights into customer loyalty. An NPS above zero is considered good, and anything surpassing 50 is exceptionally impressive. As of 2022, the Apple iPhone boasts an above-average NPS of 72.

For startups aiming to compete in the competitive mobile app industry, having the support of such a loyal customer base is crucial for the success of their app in the market.

Innovative Operating System Updates

Apple consistently releases OS updates to address bugs and enhance platform security, providing your developers with the tools to bolster application security. For instance, the introduction of iOS 16 brought forth exciting features such as home screen page suggestions, focus mode (permitting notifications from selected apps even in Do Not Disturb mode), Messages Collaboration API, and simplified Shortcuts setup for apps using Siri.

using these iOS updates and feature releases can further enhance the user experience of your application. The noteworthy aspect is the continuity of these updates, ensuring that iOS app development continues to bring lasting benefits to your business and brand. This ongoing infusion of new technology continually improves the application’s user interface and experience. This, in turn, aids in maintaining user interest (user retention), attracting new users consistently, and ultimately boosting business revenue.

Efficient, Rapid, and Cost-Effective Development

The coding tasks in Java, the prevalent programming language for Android, generally require more time compared to Swift, the standard programming language for Apple’s iOS, iPadOS, macOS, tvOS, and watchOS. Lengthier coding processes result in extended development timelines, translating to increased expenses for UI/UX designers, QA engineers/testers, necessary resources/third-party tools, and developers. This poses challenges for a mobile app startup striving to be prudent with its budget.

Opting for iOS becomes advantageous in this scenario, given that its primary programming language, Swift, is robust, user-friendly, and involves less code than Android programming languages like Java. This choice contributes to a development process that is not only efficient and swift but also cost-effective for startups mindful of their budget constraints.


For any mobile app startup aiming not only to survive but also to thrive through sustained creative innovation on a constrained budget, the iOS platform offers precisely that and more. It brings advantages such as heightened application security, cost-effectiveness, simplified coding, robust app testing tools, and an exceptional user experience and interface.

Hence, opting for iOS app development emerges as the unquestionably most cost-efficient and innovative choice for introducing your business to the competitive app market industry. This decision enables you to assess your startup’s potential through an application without an extravagant financial investment.

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